Wednesday, January 31, 2018

Augmented reality (AR) and Virtual Reality (VR) Mobile App Development


There is no less popular is the technology of augmented reality (AR) and Virtual Reality (VR), it doesn’t create complete virtual & augmented world but adds something to the reality instead that changes your perception of the present moment. As per the IDC, the global AR/VR industry is expected to reach $200 billion by 2021.

Nowadays, we survive in a fast-growing world, in which technology keeps adding its development and corrections. Due to this, people are able to explore and interact with the nature to make new inventions. Such inventions may include new excitements in entertainment, education, architecture, medicine, arts, sports, etc.

Virtual reality (VR) is the environment created with software in simulation with the reality and presented to the user in a way that the user believes and accepts it. The simplest form is represented as a 3D image. It entirely replaces the real world. And, Augmented reality (AR) is indirect image of a physical, real world nature whose elements are augmented by computer generated sensory input viz., sound, video, graphics, or GPS data. Also, these both technologies will be used to represent the business in a very excellent way.


As VR and AR are used in play and work, so the research and development (R&D) towards corporate is still in its burgeoning and fledgling level. If we consider AR and VR technology, we mark that they transfer many several advantages in common and those have difference. It requires the powerful proximity of the PC, whereas one may move without any obstacle in the real existing world without PC. As we know better that VR devices are system dependent while AR devices are autonomous.
Benefits of Augmented Reality (AR) for Business:
Transparency: It enables the businessman to express about their products and services in a better way through visual experience to the valuable customers.
Data delivery: It provides the facility to the companies to show the relevant data of their products in a real-time to the people.
Training: The AR Application and devices can be used in order to train the employees in a high-tech way, which exponentially increases the production of your business.
The AR technologies provide a competitive edge for the company and it is a preferred concept of Research & Development today. The entire business development and marketing for any company would depend upon the AR Mobile Application development to grow faster and stable faster.

Benefits of Virtual Reality (VR) for Business:

Virtual showrooms: It provides the options to the manufacturers to maintain the showcase for their their products in very low space and they can show their products virtually.
Interactive marketing: It enables the corporate industry to promote their products and services with help of photography and technology which leads to interactivity.
Branding: This technology is very beneficial for the e-commerce companies as it could be utilized for branding, promoting and keep growing in the market in order to boost up your business.
3D vision: 3-Dimensional vision of the products and services improves the complete customer satisfaction and their loyalty and hence, it tends to increase the profit for the entire corporate world.
Similarities between AR and VR:
1.)    Technology:
Augmented and virtual reality both has the same types of technology, and both exist to serve the user with an enhanced or enriched experience.
2.)    Entertainment:
AR & VR both technologies enable expertise that are becoming very commonly expected and sought after for the entertainmentpurposes. Leading tech companies are investing and developing new adaptations, improvements, and releasing more and more products and apps that support these technologies for the increasingly savvy users.
3.)    Science & Medicine:
Both virtual and augmented realities have great potential in change the medical field by making things such as remote surgeries a real possibility. These technologies been already been used to treat and heal psychological conditions such as Post Traumatic Stress Disorder (PTSD).
Differences between AR and VR:
1.)    Augmentedreality adds something to the existing environment to enhance the real world, whereas virtual reality actually creates an entirely new artificial world.
2.)    Augmented reality needs the environment so just use a camera integrated in our devices such as Smartphone, tablets, PCs, Virtual reality needs the opposite, a device which can fully isolate us in virtual world, and this is for specific devices.
3.)    Augmented reality is having more acceptances in formation and marketing field, whereas Virtual reality is better for video games and other leisure.


Google’s hands-free efforts are limited to virtual reality (VR). Its Daydream platform, introduced at I/O 2016, does for VR what Tango does for AR. Though it is lacking with support Google and seems to have highly imagined for it: there are only 10 Daydream-ready devices, and you need a dedicated headset to enjoy VR fully.

We can see as a proof that Google and Apple don’t see eye-to-eye on the future perspective of mobile application technology. Augmented Reality (AR) can perform variety of things; many of them have been experienced the best in micro-interactions. It’s those short bursts of usage you enjoy in the moment; getting directions in the city, playing a quick game between chores at home, or even revisiting an item you shopped for in an app.

Regarding software developers, augmented reality (AR) are worth consideration, whether it would be an Android or iOS. It’s not an all-in venture. The app used to virtually place furniture doesn’t have to leverage an e-commerce experience. AR is more technical debt, too, so we don’t suggest taking it lightly. It’s a feature users may simply respond well to.

AR represents a dividing line for mobile technology. In a few years’ time, apps will be judged on their use of it. It draws distinct lines between app categories such as games and banking. It’s a new paradigm for developers, who may incur more lines of code in their apps as a result, but the long-term promise AR holds is well worth the risk.


The development of an augmented reality and virtual reality software mobile application is not a kid’s game. And also, it is not something that is comfortably affordable for everybody, especially the small enterprise business verticals which reduce to high company funding. AR & VR industry is very huge and promising, so that the reason why the uptake is so slow is and there is very limited unaffordable solution available in the corporate world. As we know, there is a worldwide lacking of expertise developers which help in promoting the production through the development of AR & VR mobile apps.

AIS Mobile Apps is a company with a worldwide reach and a team of highly expertise professionals, we at AR-VR, provide affordable AR & VR solution to all the segments of business verticals. With the experience of our dedicated augmented reality & virtual reality developers, we have successfully created a very good bonding and relationship with large enterprise as well as small enterprise businesses. Please feel free to contact us today at +918527265583, regarding your stature within the corporate community. We assure that you won’t be unhappy or visit following link:-http://www.aismobileapps.com/ 

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